Thank you being interested in advertising in The Carmel Pine Cone, which was founded in 1915 and is Carmel and the Monterey Peninsula's most respected source for local news.
Our weekly circulation is 20,000 copies in print and 20,000 copies distributed via to subscribers by email. All advertising appears simultaneously in the print and email editions. The Pine Cone is distributed on Thursday evenings to our email subscribers around the world and is delivered in print throughout the Monterey Peninsula, including home delivery in Pebble Beach, on Friday mornings.
Display advertising is priced according to size. Lower prices are available for bulk or frequency advertising run under contract. You may contact one of our account executives for assistance: Meena Lewellen — Carmel, Carmel Valley, Pebble Beach; Jessica Caird — Pacific Grove, Monterey, Seaside; Jung Yi-Crabbe — Real Estate and Big Sur; Vanessa Jimenez — real estate classifieds; Irma Garcia — legals; Anne Papineau, obits, calendar and Service Directory.
Pages in our print and email editions are identical: Six
columns wide and 16 inches high.
We carry special sections throughout the year devoted to various
local topics and events, such as the AT&T
Pebble Beach Pro-Am, Carmel
Bach Festival, Pebble
Beach Concours d'Elegance, the Golden
Pine Cones, Holiday
Guides, In
Your Dreams, etc. Six times a year, we also publish a
full-color, glossy magazine, Healthy
Lifestyles. Advertising rates in these special sections
are available from our sales reps.
We can also accommodate advertising inserts, within limits for
size and weight. For specifics and prices, please contact a
sales rep.
Real estate classified ads are priced per word (not counting
little bitty words) for the first run, with lower prices for
multiple runs. Classified display ads cost $30 per inch. Please
contact Vanessa
Jimenez for help with your classifieds.
Advertising in our widely read Service Directory costs as little
as $25 per week. Ads in our Calendar section cost $25 for 50
words. Anne Papineau
can help with both of those.
We are a legally adjudicated newspaper for Monterey County and
can run legal ads, which are priced based on the size of the ad
and the number of runs required. Irma Garcia will
help you with your legal advertising.
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Even in a small-town newspaper such as The Carmel Pine Cone,
display advertising in print and online is complicated. An
account executive will be assigned to help you get your ad ready
for reproduction. We use InDesign, Photoshop and Illustrator to
prepare advertising and final pages. Here are a few helpful
guidelines:
If you build your own ad, do not use consumer applications or
applications which are not suitable for graphic design, such as
Word, Powerpoint, PageMaker or Publisher. We strongly recommend
you use QuarkXPress or InDesign. Set all your art to 200 dpi,
color profile SNAP 2007, and use PostScript fonts. If you
convert your ad to a pdf, be sure to embed all fonts and use
High Quality or Print Ready settings.
If we are building your ad, please submit all elements, such as
logos, text and photos, separately. Photos and lineart must be
at least 200 dpi.
Remember the old adage, "Fast, cheap, good — pick any two"?
Well, that certainly applies to advertising on newsprint. While
our email edition offers highly accurate color reproduction,
it's important to keep in mind that high-speed web printing is
fast, affordable and accommodates late deadlines, but is not 100
percent accurate where color registration and reproduction are
concerned. Do not expect colors on newsprint to match exactly
what you saw on a computer screen, and avoid using any
four-color elements which are essential to your message but are
highly detailed or very small. For example, four-color type
should be at least 14 point. For more about these very important
guidelines for getting the best possible color reproduction on
newsprint, click here.
Submit your ad or its elements as email attachments to your ad
sales rep.
Our column widths are as follows: two columns, 3.13 inches;
three columns, 4.79 inches; four columns, 6.44 inches; 6
columns, 9.75 inches.
Deadlines: Ads for the main news section must be scheduled the
Friday before they are to appear, with the ads or their elements
due in our office no later than 5 p.m. on Monday. Real Estate
ads must be scheduled by Monday noon and are due on Tuesday.
Check with your ad sales rep for additional deadline info.
We are very proud of the standing our newspaper enjoys in Carmel and the entire Monterey Peninsula and strive to maintain its credibility, integrity and interest to our readers. If you choose to advertise, you will become part of an essential community resource, with ready access to our extensive, educated and affluent readership. Thank you.
If you have further questions or concerns, you may also bring them to the attention of the Publisher, Paul Miller.